I am huge fan of the brand and have many t-shirts, hoodies, jeans and track tops from LRG. I like the positive message the brand represented and what Jonas achieved with the company. The good die young.
Clinton Sparks who interviewed Jonas below also took to twitter to express his sadness. LA Times reports that Bevacqua, 34, was found dead in his Laguna Beach home on Tuesday 31st May. Online retailer Karmaloop offered their condolences via Twitter.
Rest In Peace (R.I.P.) Jonas Bevacqua, Co-Founder Of L-R-G Dead At 34 (May 31, 2011). Jonas Bevacqua, the co-founder of the popular urban clothing and lifestyle brand L-R-G was found dead Tuesday morning (May 28th) in Los Angeles. Few details have been released about his death, except that it is believed he died in his sleep. Bevacqua was only 34-years old.
Jonas co-founded L-R-G (LIFTED RESEARCH GROUP) with Robert Wright in 1999. By 2006 the company was worth an estimated $150 million. The brand was worn by such notables as Kanye West and B.O.B.
